Public Art Design
This project was developed as part of an Illustration course. In this installation project I attempt to give the audience of the well known Royal Tyrell Museum, Drumheller AB a fun and interactive sneak-peak at the prehistoric world within, while at the same time making the interactive museum more approachable in its exterior identity.
About Street Art Concept
The Royal Tyrell Museum is known for its interactive and immersive installations of prehistoric specimens, it is not your average museum so to speak either. This fantastic Museum has a large open space right before the entrance to the building that houses a prehistoric world which is just waiting to be set loose in the minds of visitors so I designed this street art styled mural.
This Mural is intended as a sneak-peak to what awaits within and as an interactive piece which can potentially act as free advertising for the museum; in terms of the visitors taking photos in perspective with the mural and tagging the Museum when they post the images on social media.
Concept Pitch Presentation
Concept Potential — Current
Since this form of street art is not permanent — being drawn in either street chalk, acrylic paint or a removable vinyl sticker the imagery can be changed. This installation is meant to last for about a month and then the image can be changed out for something else.
Furthermore there are many local street artists and mural art enthusiasts in the province of Alberta so such installations can become a consistent presence while allowing for a variety of visuals that would easily bring visitors back to the museum. There is also the marketing aspect of such installation; specifically the fact of people taking pictures and interacting with the piece with a mention to the location that it is at. This kind of marketing will surely bring more new visitors and also attract former visitors back to the museum premises.
Concept Potential — Future
As we all know the general Drumheller area is full of age old fossils! Basically anywhere you dig you can find something.... So why not expand on this further?
The Museum installation may not have to be the only one in town to allow visitors a glimpse of the prehistoric world. Although there are dinosaur statues all around town they do not break the bounds of reality too much. Thus with the additional expansion of this kind of illusion illustrations through out Drumheller will surely make the small city an even larger world to explore for first time visitors and returning guests. Such illustration illustrations can potentially expand to exist all over the Drumheller Valley and surrounding areas.